Branding
Your company's name and its branding create a lasting first impression. Strategic positioning is the key to consumer and marketplace acceptance. Investing time in researching consumers' needs and impressions is paramount. Employee feedback and competitors' images also provide vital data that can influence your key message.

Key points to consider:
Positioning strategy
Development of logo and tagline
Naming new products
Creating a market launch campaign

Retail Strategy and Merchandising
Once a customer enters your business, Phase II marketing begins. Product displays and packaging must persuade the customer to investigate the product further and make the purchase.

A consistent company image and an understanding of what triggers a consumer to pick up a product and make a purchase will allow your advertising dollars to work overtime.

The Time Group will consult with your merchandisers and sales force to ensure the products and in-store displays are effective and enticing.