Advertising Campaign Development:
A well-planned, creative campaign enhances brand name recognition, strengthens corporate image, and increases sales and revenue. The Time Group has created
award-winning advertising campaigns for many companies.
The development of advertising campaigns from concept to production includes:

Writing radio and television commercial scripts
Auditioning and contracting talent
Selecting Music
Creating Graphics
Securing or generating photography
Analyzing media selections
Creating cost-effective media schedules

Television Production:
Creativity and content are important elements of network and cable television campaigns. Just as important is the awareness of the target audience. Commercials must appeal to and interest your target audiences. What interests a teenage boy may not attract an elderly female. Three different versions of the "EASY-GO" ads exemplify this point. Click on them and see how creativity and content must work together to target your audience.

Radio Production:
Targetability and frequency are radio's strengths. Low cost production and the ability to update commercials easily creates the immediacy and excitement for which radio is known. Daily commuters held captive in their automobiles have created "drive time", a daypart when radio listening peaks. Specific music and talk formats allow advertisers to target their advertising campaigns to specific demographic groups.

See sample campaigns:
Video and Audio (Radio/TV) spots
1- It's So Easy
2- We Are Family
3- EASY-GO

Print Production:
The print medium should be used to provoke action and drive consumers to your business location or your website. While newspaper, magazine, and direct mail campaigns allow for more content and information, a balance of visual elements and text should relay the message. Print, just like other forms of advertising, should be creative and specifically designed with your product and potential consumers in mind.

Video Production:
Successful video production entails the orchestration of several key components, which include:

Conceptual framework
Well-written scripts
Professional direction
Talent
Studio or location filming

The Time Group oversees the creation of videos used for a variety of purposes

Employee training
Consumer education
Corporate presentations
Products and services
Direct marketing