E-Marketing
Technology is the new driving force behind today's global marketing. Utilizing the innovative marketing tools designed by The Time Group and 4What Interactive, businesses can incorporate technology with traditional methods to capture a greater share of the market.

Audience Development

• Investigate the potential for web marketing strategies
• Measure online marketing techniques
• Monitor and interpret website traffic reports
• Determine origins of traffic and how to increase it

Direct E-Mail

• Establish one-on-one communications through e-mail marketing
• Offer benefits of rapid campaign and message effectiveness

Marketing Research

• Recognize need for primary and secondary research.
• Utilize data from Media Metrix, @Plan, Jupiter, Forrester and others
• Research from government agencies, public records, and marketing trends publications

Search Engine Optimization

• Capitalize on relationships between online destinations and search engine databases
• Provide a comprehensive site submission strategy
• Submit website and search engine landing pages to major search destinations

Virtual Marketing

• Advertising designed for market distribution via user pass-along
• Convey marketing message or a call to action
• Provide value to the user and their pass-along recipient
• Furnish the user with either entertainment, a vehicle for self-expression, utility, profit or reward