Event sponsorship and promotions with celebrities can strategically align your business with a well-known entity, build positive public relations, and provide credibility. In order to be effective, sponsorships must be carefully planned and assigned measurable objectives.

Major Sponsorships

• "Own" the event without getting lost among too many sponsors
• Target a key audience, even a small event can result in higher returns
• Plan follow-up activities to capitalize on event sponsorship
• Negotiate contracts
• Coordinate with media
• Develop public relations schedules

Celebrity Spokespersons
The spokesperson selection process carefully determines which spokesperson represents the values and image of the company. The specific event and benefiting charity should also support the company's overall purpose.